Last Updated: 4 October 2025

Thank you for visiting SGPrimarySchool.com.

This Privacy Policy explains how SGPrimarySchool.com (“we”, “us”, or “our”) collects, uses, and protects personal data when you access or use our website and services (“Services”).

By using this Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

a. Log and Usage Information
We may collect technical details such as browser type, operating system, IP address, access times, pages viewed, and referring or exit websites. This helps us analyse trends and improve the user experience.

b. Transactional Information
If you make purchases through links or our online shop, we may collect order details such as items purchased, prices, payment method (processed securely through third-party platforms), and shipping information.

c. Cookies and Similar Technologies
We and our partners may use cookies or similar tools to understand usage patterns, deliver personalised content, and serve relevant advertisements. You can manage cookie preferences through your browser settings.

2. How We Use Your Information

We use information we collect to:

  • Operate, maintain, and improve our Services;
  • Process transactions and deliver products;
  • Respond to enquiries and provide support;
  • Send optional notifications or promotional messages (only if you have consented);
  • Detect, investigate, and prevent fraud or misuse;
  • Comply with legal obligations; and
  • Provide advertising or marketing content relevant to your interests.

3. How We May Share Information

We may share data with:

  • Service Providers who assist with our operations (e.g. hosting, analytics, shipping, payment processing, or advertising);
  • Legal Authorities, if required to comply with law or lawful requests;
  • Business Transfers, in the event of merger, sale, or reorganisation;
  • Advertising and Analytics Partners, as explained below;
  • Or with your consent, where applicable.

We do not sell your personal data to third parties.

4. Advertising and Analytics

We use Google Analytics to understand visitor behaviour and improve the site.

Google Analytics may use cookies to collect information in an anonymised form.

You can learn more or opt out by installing the Google Analytics Opt-out Browser Add-on.

We may also use third-party advertising partners (such as Google AdSense) to display content and ads. These partners may use cookies to deliver interest-based ads.

5. Data Retention and Security

We retain personal data only for as long as necessary to fulfil the purposes described or to meet legal obligations.

We implement reasonable technical and organisational measures to safeguard data against unauthorised access, disclosure, alteration, or destruction.

However, no system is entirely secure, and we cannot guarantee absolute protection.

6. Children’s Privacy

Our content is primarily intended for parents and adults.

We do not knowingly collect personal data from children under 13 years of age.

If you believe your child has provided personal data to us, please contact us, and we will promptly delete it in accordance with the Personal Data Protection Act (PDPA).

7. Data Transfers

Information we collect may be transferred to and stored on servers located outside Singapore (e.g. hosting or analytics services).

We take reasonable steps to ensure that such data transfers comply with the PDPA and that appropriate safeguards are in place.

8. Your Rights

Under Singapore’s PDPA, you may:

  • Request access to or correction of your personal data;
  • Withdraw consent for future data collection or use (subject to legal or contractual restrictions).

You may contact us at contact@sgprimaryschool.com to make such requests.

9. Updates to This Policy

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a revised “Last Updated” date.

Continued use of the Services after changes means you accept the updated terms.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:
contact@sgprimaryschool.com